How to Choose the Right E-commerce Packaging Material from Avon Packaging

A packaging material that a business utilizes for its e-commerce Packaging Material is the first item that an audience physically gets to interact with. Thus, it has a great significance for the creation of the first positive customer impressions and their incentive to reuse.

Internet sales have been made very easy and the ease creates competition that is continually increasing each day. This is the way of how to give a tough match to the competitors and offer high quality products, proper communication and quick delivery.

In packaging or any online seller, it is very important to consider choosing the right packaging material. If the buyer received the product is in bad condition or the product got damage on the course of delivery, he is likely to return it and he will never order from you again. This in a way results to a huge loss of your money and the public goodwill of your brand. Because of this, packaging is essential to upholding the brand’s reputation and safeguarding the products.

In this article, we shall extend our focus on relevance of packaging and how you can select the right e-commerce Packaging Material.

Importance of eCommerce Packaging

Do you ever recall ever having packed a small material in a big container? Or have buyers returned your merchandise after claiming to have received a defective shipment?

Well, this might seem rather unremarkable or just another tale to you, but they are subconsciously affecting your business, its development and your buyers’ experience by giving them an unpleasant unboxing experience. Such circumstances may also cause the customers to develop negative emotions and feelings towards your products and brand.

However, for the sellers and the customers, they are oblivious of the fact that packaging presents them with an opportunity they are used to shipping and receiving products in a simple cardboard box.

Strategically, methodically, and purposefully designed packaging is one of the effective ways to increase your sales because it provides the customers with the great unboxing experience. Besides, it can also bring down the charges of shipping to a great extent and Return to Origin charges. Further, it creates trust with the consumers and increases repeat patronage.

In other words, packing material also performs basic roles which includes product protection, safe delivery, and affordable shipping prices.

Different Types of Packaging

Corrugated Boxes

You must realize that corrugated boxes are not the same as regular cardboard boxes when it comes to use. The are made from a special board known as corrugated which is uniquely fashioned to do so. As such, it retains the products better than any other packaging material that may be available on the market. Available in various dimensions to fulfill the needs of online based retailers.

The common material that is used in making the eCommerce boxes is the 3-ply corrugated sheet, a material which is lightweight, sturdy, and can easily withstand impacts and scratching.

Courier Bags

The corrugated boxes come with a certain volume of the box and this could also increase the cost of a shipment because most courier service providers base their charges on the volumetric weight of the parcel. Hence, they are the best for products that require special handling especially those that are vulnerable and sensitive to handling. However, they may not be appropriate for protection needed for some products, such as apparels which do not need a protection from elements such as dirt, water etc So, Instead of using corrugated boxes to ship the merchandise, courier bags could be utilized.

Sturdy and sealed courier bags which cannot be interfered with easily and are waterproof are available in the market. These bags also have a peel and seal application which helps when sealing the courier packet can be done easily. Also, the packages upon sealing cannot be opened without the packages presenting signs that they have been tampered with.

Adhesive Tapes

Of course, any reader of this article will agree that adhesive tapes are a strict necessity for eCommerce packaging. They seal the boxes very well and protect them properly. Although, the latter term is even more significant here as far as the adhesion quality is concerned. It is also possible to have the tapes tailored from what you want and need as an individual or organization.

Stretch Wraps

While not very frequent in use, stretch wraps have to protect the products from dust or dirt for instance. They make sure that the package is neat and clean when it gets to the customers’ side. It can also be employed in coupling of two or more products.

Things to Take Into Account Before Selecting the Packing Material

When there is no predefined standard for packaging material how do you determine the e-commerce Packaging Material to use? So what kind of box is best? This leads to the next question which is the following one; Which packaging insert is appropriate? Does the term sustainable packaging pose a concern worthy of consideration? Now we will focus on such critical points that will guide you with the selecting of the proper packaging material for your online store.

Budget

As such, it is crucial to define to what extent will be prepared. Knowing the budget will aid in deciding whether to use a specific material and if the idea is to design it or not or if designing is even in the ambit. Some of the common industrial materials such as the natural fiber and glass are quite artistic but relatively expensive. It is also expensive since they are costly to ship. In addition, they are enormous, and easy to crack and become a host of storage issues.

Transportation

It is also important to establish how eCommerce packaging works. But, however cute your packaging is, it means nothing if it does not do the job you want it to do. For this reason, it equals to have a packaging box which cannot safeguard the products up to the time they are passed on to the end consumer.

Packaging Size

If you want to sell some product in four different sizes, then you are able to economize when designing two different sized boxes.

As this article shows, there is no reason why the packaging of your items cannot be secure while at the same time being cheaper. Besides, you will also be able to ensure that all your products will have an uniform packaging. Remarkably, this is made possible by selecting the appropriate size of boxes so as to reduce on time and money required to make them.